The 100 Minute Marketing Manager

The 100 Minute Marketing Manager

Subject: Marketing and Sales
175.00 INR

(Prices are inclusive of all taxes)


Other Details

ISBN 9780333936412
Binding Paperback
Imprints Macmillan Publishers India
Edition 1
Language English

About the Book

The book deals with fifteen core areas in marketing, including marketing myths, marketing laws, new marketing tools, marketing intelligence and so on. Case studies, from both Indian and foreign companies and brands, have been cited to give the book a global flavour.
Table of Contents

  • Six Marketing Myths
  • Six Marketing Laws
  • New Marketing Tools
  • Be a Segmenter or a Nicher?
  • Manage Your Brand
  • The Promotion and Advertising Game
  • The Ever Changing Price
  • Use the Right Strategy
  • Marketing Intelligence and not Research
  • The Selling Job
  • Where is the Profit?
  • Is the Customer Supreme?
  • Marketplace, Marketspace or Marketstage?
  • Go Global, go International
  • Marketing in the New Millennium