Getting to Transformation

Getting to Transformation

How organisations can unleash the power of the Internet and e-business and reinvent themselves
Subject: Professional Reference, Management, Information Technology
495.00 INR

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Other Details

ISBN 9781403923158
Binding Hard cover
Imprints Macmillan Publishers India
Edition 1
Language English

About the Book

3rd Best Book, ISTD-INDAL Book Awards, Indian Society for Training & Development, 2003-04.

Getting to Transformation is a timely handbook for today’s managers. It highlights how organisations can unleash the power of the Internet and e-business, and reinvent themselves. It particularly focuses on the Internet’s latent strengths of reach, speed and cost-cutting.

Table of Contents

  • Part I: The New Basics
  • The Internet – A Phenomenon
  • Our Changing World
  • Implications for Business
  • E-Commerce – A Precursor
  • The All Important Website
  • Part II: Sell and Serve – The Internet Doctrine
  • Marketing the Website
  • Relationship Marketing
  • Other Online Marketing Techniques
  • Customer Service on the Internet
  • Customer Satisfaction on the Internet
  • Creating Delight and Loyalty
  • Part III: E-Business – The Building Blocks
  • Welcome to E-Business
  • Enterprise Resource Planning (ERP)
  • Customer Relationship Management (CRM)
  • The Realm of Intranets
  • Supply Chain Management via Extranets (SCM)
  • An Introduction to Knowledge Management (KM)
  • Part IV: Moving to E-Business
  • E-Strategy
  • E-Leadership
  • E-Security
  • An E-Business Blueprint – Pyramid Model for Transformation
  • The Future of E-Business
  • Questions for Self-Assessment
  • Glossary
  • Bibliography
  • Index